I think its a hoax, how could the octopus stay alive away from saltwater and looking so...normal. Also, the picture on the website shows the octo putting an orange colour, this would make it very vunerable to predators such as birds of prey. What could they eat? crabs in bromeliads? Highly unlikely.
We've found quite alot of new creatures, sea bunnies, badgers...what next?
Colin, my friend, I said I didn't want to be concerned! Nessie has a lot of water to hide in, so much in fact that they cant find her. Bigfoot same problems lots of woods. However, this octo is indigenous to only a small part of forest that are getting cut down way to fast. Would hate to know they USED to exist!