It is not always a good thing to vent and it doesn't always have the desired effect. We all know that cephalopods are delicate and do not ship well. Believe me, the sellers know this as well - particularly every time they have to refund the cost of a dead animal. More than one has given up offering a "live" guarantee and several have stopped shipping cephalopods at all. I suspect dwhatley is correct. The tracking number is issued when the carrier is electronically notified that there is a package to be entered into the system.
And as far as timing goes, it really doesn't matter if the octopus was boxed at 11 am or 4 pm. As long as the animal is in good shape, has oxygen and enough water, is held at a reasonable temperature and isn't being bounced around, it should be fine. It has already made one trip from Indonesia to LAX and believe me, that took longer than 24 hours bagged.
If a seller is doing something wrong, by all means, they should hear about it. However, if their name is being trashed for little reason, all of us who rely on retailers to acquire animals may find them more difficult to purchase.
Roy
Roy