Versus to promote octopus-throwing as part of Stanley Cup ad campaign? (http://news.google.com/news/url?sa=T&ct=us/0-0&fd=R&url=http://blog.mlive.com/snapshots/2008/03/versus_to_promote_octopusthrow.html&cid=0&ei=XPvYR-e1BIac9wKe7rDrBw)
MLive.com, MI - 10 hours ago
"Octopus is good on salad, but it takes on a different meaning in Detroit," said Bill Bergofin, svp, marketing, Versus, based in Stamford, Conn. ...


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Versus Ramps Up NHL Campaign (http://news.google.com/news/url?sa=T&ct=us/1-0&fd=R&url=http://publications.mediapost.com/index.cfm%3Ffuseaction%3DArticles.showAr ticleHomePage%26art_aid%3D78091&cid=1141212687&ei=XPvYR-e1BIac9wKe7rDrBw)
Mediapost.com, NY - Mar 10, 2008
by Wayne Friedman, Monday, Mar 10, 2008 9:00 AM ET CAPITALIZING ON IMPROVING HOCKEY RATINGS, Versus is ramping up a new marketing campaign for NHL playoffs ...


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